Indulge in Beauty

For as long as I can remember, I've loved playing with makeup and experimenting with new fun looks. As I'd be coming up with a look, I found myself wishing I could *make* makeup so I could have the perfect shade I was looking for. In comes the idea for Sweet Appeal Cosmetics! Although I didn't have the means to at the time, I started playing with the idea of developing a makeup brand at 17, and through detours and roadblocks, Sweet Appeal has been developed and refined, and now it's become a reality. I wanted to make a brand that was focused on high quality, unique, and affordable makeup. So much love and care goes into making each product, assuring that you get something that looks and feels great, allowing you to shine exactly how you want to.